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Mississippi Senate Race Sees $5 Million Democratic Spending Push

Campaigns are pouring millions into a competitive contest where Black voter turnout and anti-incumbent sentiment challenge a state that voted heavily Republican in 2024.

By Evelyn Henderson ·

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Democratic candidates in Mississippi are facing a surge in financial support from national figures as the U.S. Senate race enters its final days. Democrats have spent approximately $5 million in the state this month, outpacing the $3.2 million reported for the Republican side. This influx of funds marks a shift from a cycle where other conservative-leaning states, such as Iowa and Alaska, attracted the bulk of midterm spending.

The race pits incumbent Republican Senator Cindy Hyde-Smith against Democratic nominee Scott Colom, a district attorney in the state. Mississippi holds the highest share of Black voters in the nation, a demographic that approaches 40% of the electorate. Although President Trump won the state by 23 points in 2024, recent polling suggests a competitive environment driven by high Black turnout and a decline in Republican base engagement.

Former Vice President Kamala Harris joined Colom for a rally in his hometown of Columbus on Thursday. About 1,000 attendees gathered in a high school gymnasium where Harris described the current administration as callous and incompetent. She urged supporters to convert their frustration into votes in the twelve days remaining before the election.

Attendees at the Democratic event cited rising fuel costs and dissatisfaction with federal leadership as primary motivators. Celestine Rice, a voter present at the rally, stated that the nation's moral compass has disappeared. She noted that many residents believe large financial interests no longer benefit the general public as promised.

President Trump traveled to Corinth, Mississippi, on Monday to rally support for Hyde-Smith. The president told supporters that incumbents often fail to secure votes when polls show them in a strong position. He warned that complacency could lead to unfavorable outcomes if the base did not show up to vote.

Hyde-Smith emphasized the economic stakes of the election, framing the choice as socialism versus capitalism. Her campaign manager, Jake Monssen, expressed confidence in her reelection bid, noting the strong working relationship between the senator and the president. The Republican campaign has deployed a television spot costing more than $1.3 million that labels Colom the most radical Senate candidate in recent history.

The contest has become a focal point for discussions regarding the political power of Black voters in the South. Following a Supreme Court ruling earlier this year that weakened parts of the Voting Rights Act, several states have redrawn congressional maps. Mississippi Republicans have indicated plans to redraw state legislative and judicial maps after the midterms, a move Colom argues shifts power from voters to leaders.

Historical data remains a hurdle for the Democratic challenger. The last Democrat to hold a Senate seat from Mississippi did so in the early 1980s. Hyde-Smith won a special election for this seat by roughly seven points in 2018, during a national trend favorable to Democrats. Voters in the state will cast ballots on November 3.

Source: NPR

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